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This web site had the following in the site, "Endorsements and Letters of Reference from Union Leaders Across America." We noticed that the web site stated " Union Made website system and communication tool built specifically for union organizations! Maintain all the content for your union website, make changes as frequently as you need, no HTMLWeb Design knowledge or programs needed." It also said " Middot; Complete Content Management System. Middot; Integrated Member Only Access. Middot; Email Broadcasting to Members. Middot; Built-in Message Boards. Middot; Custom Union Website Design." The header had union made websites as the highest ranking optimized keyword. It is followed by union made, union website design, and iaff websites which isn't as ranked as highly as union made websites. The next words unions-america.com uses is iaff website design. firefighter websites was included and could not be understood by web engines.